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Gavin Richardson


After 12 years at the heart of one of Europe’s best known brands, in 2012 I took the big leap into self-employment and went solo to become a Design & Creative Consultant.


Whilst I had greatly enjoyed my time at easyGroup, I felt the time was right to spread my wings and try working with other colours!


It turned out to be one of the best decisions I ever made and, over the next 18 months or so, I had the opportunity to work one a wide array of projects for clients ranging from household-name brands to startup ventures.


It was an exciting experience and the examples below cover just a few highlights...


At Brainstorm Communications based in Buckinghamshire in 2012, I was firstly contracted to design and develop
experiential materials for their UK launch in Birmingham of their new Boxster 505 range. A fantastic opportunity to shift gears from the world of low cost enterprise to work on a truly premium brand.


Still at Brainstorm Communications, I switched accounts to help develop the redesign of the Häagen-Dazs global corporate website. Focusing primarily on user-journeys the project gave me valuable hands-on UX experience and allowed me to use some of the tastiest photography I have ever worked with!


Later in 2012, I was contracted by BBH at their Milton Keynes studio to help develop local marketing creative for clients from their Whitbread account, such as Brewers Fayre. With BBH I was also tasked with helping develop Point Of Sale materials for Beefeater Grill, another of the many Whitbread brands.

Ziffit was launched in 2013 by World Of Books and incentivises customers to trade in their unwanted books, games, DVDs and CDs for cash. I was contracted directly to devise the brand identity and design the front end for their new e-commerce website.

Foreign Trade Association

In 2013, following my work creating the easyGroup brand manual some years earlier, I was approached to author the visual design guidelines for the Business Social Compliance Initiative, an environmental lobby group to the EU established by the Foreign Trade Association based in Brussels, Belgium. This involved auditing and collating all the existing visual assets that had been developed and applying standards to establish a design framework for all partners to adhere to.

First Blood

In 2014 I was contracted to work on the UI and visual design for a new online startup business, First Blood – a new peer-to-peer platform where users could watch live and bet on multiplayer gaming such as Resident Evil and DOTA 2. This involved creating designing profiles for gaming teams so users could review their performance and lay their bets accordingly.