Tesco.com/Christmas (desktop view)
Tesco.com/Christmas (desktop view)

Tesco cross-business hub microsite (2014)

Tesco.com/Christmas (mobile view)
Tesco.com/Christmas (mobile view)

Tesco cross-business hub microsite (2014)

Tesco.com event hubs

The in-house digital marketing design team at Tesco is responsible for the delivery of event 'hubs' which serves to build inspiration around each campaign and perform as a single portal to all the trading business categrories across Tesco online.

 

As co-leader of that team our responsibility has been to gather content from around the business, formulate a brief and plan a creative execution that will provide both an exciting and functional shop window for each event.

 

Shown here is the fully responsive Christmas hub from 2014, a centrepiece of Tesco's biggest campaign of the year.