easy brand identity
easy brand identity

easyGroup Brand Manual (2005)

easy brand identity
easy brand identity

easyGroup Brand Manual (2005)

easy brand identity
easy brand identity

easyGroup Brand Manual (2005)

easy brand identity

As Head Of Design at easyGroup I worked for 12 years at the heart of one of Europe's most recognised travel and leisure brands.

 

With the rapidly increasing number of new easyGroup ventures, often managed by third party licensees and franchisees, in 2005 I contributed the visual components to a landmark piece, the first edition of the easyGroup Brand Manual.

 

This set out our vision and principles and provided the essential tools and guidance on how to bring the 'easy' brand to life.